Cannabis crashes: Is it time to get high again?

Column By Natalie Pace

Natalie Pace

Each time I do an updated blog on cannabis, there’s an impressive newcomer (Green Growth Brands), a new leader (Aphria) and a former unicorn, who is trading for a song (Tilray). The most important thing to remember about investing in the fastest growing industry in the world is that the share price is extremely volatile. This is not due to the future prospects of the industry. It has a lot more to do with valuation, short sellers, and the rollercoaster nature of equities in the late stage of the business cycle.

Check out the 52-week highs/lows below. As you can see, MedMen, Aurora Cannabis, Aphria, and Tilray are all trading near their 52-week lows, while boasting explosive revenue growth (light years beyond any other industry).

So, what’s the story? Why would these unicorns be thrown under the troll bridge?

MedMen: The Cool Store Popping Up All Over Town.

MedMen has had an executive exodus of late, which is typically a terrible sign. The former CFO filed a lawsuit against the company and accused the co-founder CEO Adam Bierman and co-founder president Andrew Modlin of egregious behavior, ranging from petty bad language to potentially serious financial accounting policies. Three executives, including the COO, followed the former CFO out the door within a few short months. The executive exodus has killed the share price.

However, MedMen’s growth is undeniable. There is a line outside their stores from open to close. Former LA Mayor Antonio Villaraigosa is on the MedMen board, alongside many other seasoned executives. Spike Jones filmed a stunning, poignant mini-film marking the monumental progress from Pot Prohibition and the War on Drugs to legalization. 

Aphria: Don’t Mess With Whole Foods

Aphria has successfully rejected a hostile takeover bid by Green Growth Brands, and will even put a little money in its coffers as a result. Under the leadership of interim CEO Irwin Simon (former chairman and CEO of Hain Celestial) and president Jakob Ripshtein (former CFO of Diageo North America), Aphria is expanding and stabilizing at the speed of light. The company just added former co-CEO of Whole Foods Market Walter Robb to its board.

Aphria’s share price took a hit because of a massive loss in the most recent quarter. However, as you can see from the Stock Report Card, most companies are reporting losses as they attempt to expand rapidly enough to meet global demand for products. That’s a good reason to lose money.

The New Normal: A short film by Spike Jonze for MedMen

Tilray: The Wounded Unicorn

Tilray’s stock dropped to its 52-week lows in mid-April. As with the volatility in other companies, Tilray’s poor performance has a lot to do with short sellers and lofty valuations. The company is having difficulty meeting demand but has recently addressed that issue with a spate of acquisitions and expansion plans. Tilray is set to report earnings on May 14, 2019 (after the market close). That report may not look as impressive as it could, due to the supply chain issues. However, the price is already reflecting this.

Tilray’s executive team and board of directors are some of the most impressive in the industry. The advisory board includes Governor Howard Dean, the former Vice-Chancellor of Germany and other global government leaders. Tilray recently inked a deal with celebrity brand marquise company Authentic Brands Group…

Green Growth Brands: The New Secret On the Block

Victoria’s Secret executives think cannabis is sexy. The Green Growth Brands team, which is made up of former Victoria Secret executives, made strong moves very fast, including a hostile takeover bid for Aphria, which failed. That was an expensive lesson, which will likely show up in the 4th quarter fiscal earnings report in late summer/early fall. (The next earnings release at the end of May will report earnings through March 31, 2019, and thus miss the Aphria takeover expiration.) Despite that setback, the acquisitions continue, and the Green Growth Brands website makes cannabis consumption look heavenly. Will an angelic catwalk be in the company’s future?

Stock Report Card (t) (c) 2019 Natalie Pace. All rights reserved.

The truth is that the cannabis industry is so hot that most of these companies are going to see splashy headlines in the months and years to come. However, with such volatility in share prices and the lofty valuations already in play for many of these companies, you’ll be best served to follow the age-old adage Buy Low, Sell High on auto-pilot (with limit orders). Many investors have enjoyed massive returns over the past year using that strategy! The returns on these cannabis companies will get you high, as long as you don’t crash hard when short sellers end the party…

Also, be careful of penny pot stock scams that are still being heavily marketed by social media scam artists. If you don’t know how to use the Stock Report Card and 4 Questions to evaluate which companies are legit and which are pump-and-dump schemes, then your next move must be education. If you’d like to learn more about these strategies firsthand, join me at my Oct. 19-21, 2019 Retreat.

f you’d like to learn time-proven strategies that earned gains in the last two recessions and have outperformed the bull markets in between, join me at my Wild West Investor Educational Retreat this Oct. 18-21, 2019. Click on the flyer link below for additional information, including the 15+ things you’ll learn and VIP testimonials. Call 310-430-2397 to learn more. Register by June 30, 2019, to receive the lowest price and a complimentary 50-minute private prosperity coaching session (value $300).