The entertainment industry is attracting increasing attention from gamers today, with gambling being the core of their enthusiasms and hobbies. Nowadays, many players are absolutely sure that their rights are protected by law if they choose a licensed non-GamStop casino, and for good reason. For instance, reading a Katanaspin review can help players make informed decisions about which platforms are both secure and entertaining.
Few people seriously think about mechanisms for regulating non GamStop casino activities, which is really an internal matter for the entertainment industry. That is precisely why these rules and laws should work properly so that players are provided with high-quality fair service. Transparent and correct advertising plays its role in this process.
Most non GamStop casinos, including top gaming houses, are licensed by the authorities of Malta and are under the supervision of the relevant services and institutions. Perfect services are offered with a Maltese license and affirmed by the high authority of the Malta company. Therefore, everything that comes from the Maltese authority is important.
The latest news is that the Malta Gaming Authority, abbreviated to MGA, has published the latest, more stringent regulations for advertising. The agenda includes a thorough increase in the level of advertising and improvement of advertising presentation for gambling and sports betting. The relevant licensing authorities intend to set up a committee similar to the Commercial Communications Committee. These measures are aimed at the increased requirements for gambling-related advertising and thus at significantly increasing the advertising offer.
What Are the Regulations Aiming For?
What caused these measures? Mainly the need to clarify the content of some vague and unclear rules, as well as the desire to provide appropriate instructions for the appropriate organization and meaningful implementation of advertising campaigns. Some advertisements are problematic simply because the rules are not formulated clearly enough. Why is advertising detrimental?
• It is aimed at minors – teenagers and younger target groups.
• Gambling advertising in the UK is shown on television as if gambling and casinos were legal.
• Extremely low-quality advertising is commissioned by third-party contractors, the so-called affiliates, who are not always checked because the market is huge.
• Uncontrolled advertising floods the media so that you come across the advertisements at every turn.
All of these shortcomings and disadvantages must be remedied. The guidelines issued are intended to provide general regulation and offer casino operators clear recommendations regarding advertising gambling and sports betting.
Cooperation of the MAG Authority With Other Countries
The Malta Gaming Authority enjoys a solid reputation, it ensures the reliable work of the casinos without GamStop that are its licensees. While there used to be only three relevant licensors for gambling and sports betting, such as Malta, Gibraltar and Great Britain, several European countries are already claiming this right today. Spain, Denmark, and Sweden compete with each other for the privilege of issuing valid, relevant licenses. The Malta authority works in close cooperation with other countries, especially on money laundering issues. Such cooperation has great prospects and shows that the focus is on the quality of advertising as well as on the services provided.
Defective Advertising Should Be Removed
What is currently required of gambling advertising? Ideally, gambling-related advertising should be clear, meaningful, and transparent. The clearly formulated rules aim to provide gamblers with a safe and effective tool. The proposed Commercial Communications Committee will be specifically tasked with handling complaints from gamers. If someone is not satisfied with the advertising and has something to complain about in terms of its performance, they can contact the Commercial Communications Committee and file a complaint. All complaints are carefully reviewed and carefully analyzed. The advertising is either improved or removed if the report is correct. In order not to jeopardize its authority, the Maltese authority insists on consistently and unconditionally allowing only reputable, transparent advertising.
A Good Reputation Is of Particular Importance for Malta’s Licensors
If we take into account specific statistics on the structure of the Maltese economic sector, it becomes clear why the authorities are so concerned about maintaining their authority. The state is careful to keep jobs in the entertainment industry. The sphere of gambling and sports betting accounts for a good 13% of the country’s total economic potential. This results in a noticeable increasing trend toward tightening the rules for obtaining a valid license. Licenses are immediately revoked for any serious violation of the rules.
Almost 7,000 people are employed in this industry, which has a population of almost 425,000. Employees from many countries work in the gambling sphere, and many Europeans are also employed in the industry—as bookmakers, service providers, or casino operators. There are many vacancies in the industry, especially in customer support, where particularly dedicated and highly qualified employees are needed. This sphere is currently an interesting and favorable area for career opportunities.
