Large format printing on fabric in advertising

In the world of outdoor advertising and design, large-format printing on fabric takes a special place, providing the opportunity to create stylish and spectacular prints in large sizes. This method is becoming increasingly popular, providing high-color rendering and outstanding-quality advertising materials. Let’s consider the existing printing technologies, their features, and areas of application.

Digital printing

Digital large-format printing https://novodek.com/products/large-format/ is considered one of the most popular methods. This method allows you to quickly and qualitatively transfer the image to textiles, whether it is clothing, linen, or other products with the help of a printer. The advantages of this method include: 

  • through-dyeing of the fabric, making this method ideal for making flags;
  • high quality;
  • affordable price;
  • the ability to use any image source, including photographs.

Stencil silkscreen printing

The method is a printing process using kapron nets and stencils. It is suitable for a variety of fabric types but is limited to vector images, making the method an excellent choice for creating lettering on garments. There are several types of silkscreen printing including direct full color, 3D printing, foiling, heat lifting, and light effects. This allows you to create beautiful images, with spectacular color transitions, etc.

Thermal transfer

The method involves “hot transfer” of an image from film to fabric using a heat press. It is often used for branding caps and T-shirts. The advantages of this method of printing include:

  • preservation of the color of the image during the transfer;
  • versatility for different materials;
  • affordability;
  • durability. The print obtained in this way is resistant to washing.

Engraved rollers

Printing using engraving and copper cylinders is highly technologically advanced. This method is effective for roll-to-roll imaging but is limited in the number of shades. Engraved rolls create images through pressure, which ensures the high durability of the ink on the fabric.

Sublimation printing

Similar to thermal transfer, sublimation printing occurs in two stages. Firstly, the image is printed on a special transfer paper and then transferred to the fabric using a heat press. This method provides photographic quality of the picture, resistance to external factors, and the ability to be used with fabrics containing synthetic fibers.

A wide range of possibilities for fabric printing allows us to choose the optimal method according to the client’s needs and create bright, resistant to external factors images on various materials. With the development of technology, large-format printing on fabric continues to improve, providing designers and other advertising professionals with effective tools for the realization of creative ideas.