Introducing NuraNow: An innovative subscription service for the Nuraphone

Contributed Photo: The Nuraphone now comes in a ground-breaking subscription service.

Contributed Article

MELBOURNE, AUSTRALIA – Today, Nura unveils NuraNow – a ground-breaking subscription service for its award-winning Nuraphone. Nura reinforces its dedication of giving back to its community by offering the Nuraphone on a monthly plan, not only making it affordable but with other added benefits, starting at just $9 per month.

The Gila Herald previously reviewed the Nuraphone. Read the review here.

NuraNow gives the consumer an innovative opportunity to pay as they play by paying a flat monthly fee, without tying themselves in a contract and the ability to cancel anytime. The monthly plan includes a hardware refresh or an option to acquire the latest and greatest product offering from Nura every 24-months. Other benefits include exclusive content from artists associated with Nura, a chance to win gig tickets, free music downloads and exclusive merchandise. 

“At Nura, we are dedicated to delivering the best possible music experience to our community and continuing to make the experience even better over time,” Nura CEO Dragan Petrović said. “NuraNow subscribers will be able to get, not only our software updates but also a new device from Nura every 24 months.”

After the successful trial of NuraNow, which sold out in under a week in its home territory of Australia, Nura expands the offering to now include the United States and the United Kingdom.

What’s Included* (*for as long as the membership remains active) 

The Nuraphone 

One Nuraphone — the world’s only headphones to learn and adapt to your hearing.

New Devices 

Get a new Nura device every 24-months and keep every device received from Nura.

Worry-free Warranty 

If the Nuraphone breaks, Nura will fix it, including cover accidental damage or loss. 

Free Analog Cable – RRP $19.95. 

Listen wirelessly with aptXTM HD Bluetooth, or plug in with 1x free analog cable. 

Monthly Offers 

NuraNow members will be contacted each month with special offers — including invites to events, services and discounts from our partners and friends. 

Chance to Win Music and Merchandise 

Enter exclusive prize draws for the chance to win music downloads, records and more.

Jon Johnson Photo/Gila Herald: The headphones come with a hardcover case that has a magnetic latch.

Pricing and Availability 

The NuraNow service is available in 3 plans, starting from $9 a month, with no lock-in contracts.
Available now in Australia and in the USA and UK starting May 1 at www.nura.co/now. 

About Nura 

Nura was founded in 2016 and launched what became Australia’s largest ever Kickstarter campaign raising $1.8 million. Since bringing the Nuraphone to market in 2018, users now spend a combined 6.5 years of listening to music per day. The Nuraphone has received multiple awards including the CES Best of Innovation Award, Red Dot’s Best of the Best and SXSW’s Best of Innovation Award. 

A passionate group of music-loving scientists, engineers, and creatives, Nura is dedicated to delivering perfect sound to every individual allowing them to hear Music in Full Color.

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