Over time, TikTok has become a global stage, drawing the world’s attention through its endless lists of entertaining, educating, and captivating short-form videos. You can become an international sensation overnight with a platform as large as TikTok.
If you ever need expert hands and eagle’s eyes to help boost your TikTok growth, Influensly has got you! Since TikTok works according to its algorithm, you need to understand the platform’s user behavior and timing hacks.
The TikTok algorithm differentiates between a video lost in the abyss and one that goes viral. You need to always post at the right time in order to get maximum visibility.
If you’re unsure of the best time to update content on TikTok to garner more likes, views, comments, and followers. Worry less; we’re here to guide you through.
Understanding When to Post on TikTok
Universally, the best time to post on TikTok is between 10 am to 11 am. But, there are some differences midweek.
After analyzing numerous TikTok content, here are the best posting times for each day of the week. Note that the time used here is expressed in EST.
- Sunday by 7 am, 8 am, and 4 pm
- Monday by 6 am, 10 am, and 10 pm
- Tuesday by 2 am, 4 am, and 9 am
- Wednesday by 7 am, 8 am, and 11 pm
- Thursday by 9 am, 12 am, and 7 pm
- Friday by 5 am, 1 pm, and 3 pm
- Saturday 11 am, 7 pm, and 8 pm
However, discovering the best time to post may differ between TikTok accounts. So, an important factor that determines the best posting time for your account is when your audience is most active online, including their time zone and location.
Tools like Influensly can help provide you with such information and other necessary metrics to improve your TikTok account’s general performance.
How to Find the Best Time to Post on Your TikTok Account
There are no clear-cut rules for when to post on TikTok. Here’s a guide to discovering the optimal posting hours for your content.
1. Identify Your Audience’s Locations
Different locations have unique time zones, which influence your account’s sharing schedule. You must choose the time your audience is most active online to get high engagement on your posts.
You can find the number of your followers, their locations, and gender on your TikTok analytics. This feature also allows you access to the geographical details of your followers. It will enable you to choose a standard time across different time zones when the majority of your audience will be online. However, the analytics feature is only available to those with a TikTok business account.
To discover your audiences’ locations:
- Click on your profile at the bottom of your phone screen
- Through the bottom right of your screen, select your profile button
- Tap the 3 horizontal lines at the top right corner of your account
- Select “creator tools.”
- Choose “analytics.”
- Then, select the “followers” tab on the third category
- Click on the followers icon, and after that, scroll down to view the “top territories.” Furthermore, you can utilize the “top territories” insights to learn about those who engage with your content.
2. Find Out When Your Followers Are Most Active
The TikTok analytics feature also allows you to monitor the activities of your followers. It stores the record of the days and hours your audience stays most active. This data will help you determine the best time that’ll guarantee you access to a global audience.
By tracking the active hours of your audience, you’ll be able to plan and schedule content that will have active engagement. However, note that trends may change depending on varied factors. So, you must continuously track your audience’s behavior to have fresh updates.
Remember that the Analytics time is always in Coordinated Universal Time (UTC), so you may need to convert the time before making any video.
It can be stressful to switch between tabs and dashboards to convert the time to that of your followers. But, with Influensly, you don’t need to worry about such a thing. With Influensly, you can be able to schedule content for the best sharing times for your social media channel.
3. Leverage Data of Your High-Performing Posts
Fortunately, TikTok Analytics stores data from your content for 7, 28, and 60 days to track your content performance. It’s advisable to create a spreadsheet with columns for a day of posting, time, video title, views, likes, reach, shares, comments, and average watch time.
With this record, you’ll be able to identify your top-performing videos and note the content pattern, including the posting times. Test the times and pick the ones that have the most performance as your permanent sharing time.
4. Use Follower Analytics to Help TikTok Users Find You
TikTok users will easily find you on their “For You page” when you update content at the right time. It’s a sure way to connect with new leads and potential clients. The “follower analytics” on your account lets you know when your followers are active. Study that and schedule your videos according to their active times.
There’s no need to worry – the follower analytics feature will definitely provide you with your followers and past performance. Switch between hours and days to find out when your audience is most active.
5. Observe Your Competitors
There’s a lot to learn from the success of other creators. Every niche has influencers that are topping the charts. Find those influencers (competitors) that have your target followers and observe their posting patterns. Study their content, track their engagement, and endeavor to post at the same time and day as their top-performing videos.
Alternatively, you can try to post when your competitors aren’t updating new content. This strategy can help increase the chances of your target audience seeing your content. Just test both methods and find out which works for your channel.
6. Settle for Quality Over Quantity
Although increasing the number of your videos may increase your chances of connecting with more of your target audience, you need to focus on creating top-notch content. That means your content should have informational, entertainment, or educational value.
Most of all, endeavor to maintain consistency in your brand’s voice, tone, and message while trying out other creative forms of video content. The major downsides of sharing numerous videos are wasting people’s precious time on your clickbait titles and creating videos with fluff.
Although TikTok recommends that every creator should post only 3x daily, you can choose to be more flexible by updating more or fewer videos daily. Here’s a trick – you can repost your top-performing videos subsequently, especially if you have new followers who have probably not checked out your previous videos.
Whenever you’re engaging with your audience, keep in mind that you’re building a brand (an online reputation) that’ll linger for years, forever even. Platform users who bump into your videos will most likely check your profile for other videos. If they find more interesting videos, they’ll hit the “follow button” right away.
Additionally, avoid being too ‘salesy’ in your content. Your followers want to feel that you’re concerned about helping them and not just interested in selling your products.
This may cost you intense effort and more time, but quality content is the trick to refining your audience’s perception of your brand. Plus, there are higher chances that they’ll recommend you and your products to other users and even other social media platforms.
Why Does the Best Time to Post on TikTok Matter?
Social media platforms are just digitized avenues for social interaction. Timing is vital. You can’t knock at an ‘odd’ hour and expect a vibrant response.
So, you must discover the best time to post on your TikTok account, especially if you’re cross-promoting your videos on other media platforms.
It Boosts Your TikTok Engagement Rate
Posting schedule and updating content consistently at the best posting time means that more people will view, like, comment, and share your TikTok videos. This helps you generate your own TikTok data and feedback that you can study and get insights to better your social media content and campaigns.
It Helps Grow Your Brand Visibility Online
It’s one thing to engage with people who already know you, and it’s another thing to push your brand to the faces of new people who’ll be interested in what you have to offer. One way to have this visibility is by getting your content to appear on the “For You page.”
This page contains an endless stream of excellent videos for platform users, depending on certain factors. Some of these factors are user interaction and video details such as hashtags and captions.
You need to include high-performing, relevant hashtags in your videos to reach more people, get maximum engagement, and increase your follower count.
Also, TikTok recommends videos for its users on its “For You” page, depending on how long the user spends on the videos. This factor is more important than whether you and the user are in the same time zone and geographical location or not.
So, you must always share TikTok posts at the right time when users can interact with your videos. It has a high impact on your success as a TikTok creator. Optimize your content and sharing time to meet the interests of your target audience, and you’re good to go!
It Increases the ROI on Your Social Media Management Efforts
Quality videos alone aren’t enough to bring you viral results. But, with a good social media management tool, you can plan content at the optimal sharing times and obtain posting consistently.
It’s a sure way to ensure your hours of creating those quality videos don’t go to waste. Besides, with the results you get, the money you spend on your social media management tool will be peanuts to you when you start getting the ROI.
FAQS
What time is best to post on TikTok?
The best time to update videos on TikTok is 2 pm. on Mondays, 4 pm on Wednesdays, and 8 am on Saturdays. Most days, the reach starts low but picks up later in the afternoon or late morning. Tuesdays, Thursdays, and Sundays are also good days to share content. You just need to choose the right time for your TikTok account.
Does posting time matter on TikTok?
Yes, your TikTok content update time is very important. TikTok’s algorithm prioritizes relevant and recent content, so it’s crucial to share on TikTok when your followers are most active online.
Plus, updating content at the right time increases the chances of your videos appearing on the “For You page” of new potential leads and followers.
How many TikTok videos should I post daily?
There are no strict rules concerning this, but 1 to 4 daily is just fine for TikTok posts. The platform suggests at least 3 videos per day. But if you feel like it’s too much, there’s no need to rush and create fluff. Just settle for a number you can deliver consistently without compromising quality.
Should I post 2 TikTok videos at the same time?
No, you shouldn’t do that. While you may think that you’re triggering the algorithm in your favor, you’ll end up hurting your account. TikTok has community guidelines, and doing this makes you a defaulter.
Instead of trying to share 2 or more videos at the same time, schedule your content with a minimum spacing of 1 hour. If you feel you’ll be too busy to post when it’s time, plan your content with a social media scheduling tool.
Bottom Line
It can be tricky to find the best time to post on TikTok, especially when your followers are in different time zones. But, the good thing is that knowing when to share videos on TikTok is a sure way to get to the “following” and “for you” pages of your audience.
While your optimal posting times matter, you must ensure that your content is valuable and also ensure you update your content consistently. If you’re too busy to keep up with your sharing time, Influensly can help you maintain your posting schedule on your TikTok business account.
Remember, out of sight is out of mind. Buckle up and get your TikTok posting content together!
