Many businesses are turning to software to help with numerous tasks that used to take a lot of time or require large resource allocations. While you could build software that helps with whatever businesses need, that is not always the best option. Software-as-a-service (SaaS) businesses provide the software without businesses having to install, update, or maintain it because it is online. With the SaaS market being as lucrative as it is, what types of SaaS businesses can you start today?
Market Automation Tools
Poor marketing is one of the most common businesses to plateau or fail. Marketing can be so expansive that businesses cannot handle it adequately. A business might also not be able to run successful campaigns because they do not have enough people to handle it.
Marketing automation can help, and the best thing for you is that this service is in high demand as more businesses understand the value of digital marketing. Your solution can help them automate SMS, email, social media marketing, and other areas of their marketing.
The value of using your solution could be saving time and money, helping them reach their marketing goals, or simply helping them save money. It should be something tangible and beneficial enough that businesses do not have any second thoughts about using your solution.
Content Planning
Any business that owns a website or runs its social media accounts knows it needs to keep creating and posting helpful, relevant content to stay ahead of its competition. However, keeping up with content creation can be difficult depending on how much content a business needs.
A content planner tells businesses what type of content they need to create, which platforms each piece of content is for, and when to post the content. It can also aggregate content from different sources to help with brainstorming and creativity.
Because of the numerous other tools in the market and how competitive this segment can be, it is best to create a niche content planning tool. It can focus on a specific market or a specific kind of business. For example, you could create one to target small or home service businesses that want to increase their customer base.
Regardless of what you build, there should be a genuine use for it and a market ready for your content planning tool. You might also need to market it to reach the right people and ensure they use it.
PDF Tools
PDFs are a versatile, secure, lightweight file format used by businesses worldwide. Even though they remain a popular option, they can sometimes be challenging to work with. For example, you might have difficulty adding comments, adding annotations, or editing these files.
Many businesses also have these issues and want simple ways of working with PDF files without installing software on their devices. This presents an opportunity for businesses that can provide PDF tools in a SaaS package.
Popular PDF to Word conversion tools like SmallPDF have become popular options for these reasons. The platform that hosts this tool also provides other tools for working with PDFs and other file formats. Businesses can also work with them for custom file editing and manipulation services that align well with their needs.
SMS Messaging and Automation Service
Email marketing has been so dominant over the past few decades that people have forgotten that SM marketing can also produce great results. Creating an SMS messaging and automation service is an excellent option because many businesses are starting to realize the value of this type of marketing.
Your tool can also be perfect for small businesses that want to reach the right kinds of customers with a small budget. It can offer features like segmentation, personalization, SMS tracking, auto-replies, and automatic sending to make things as easy as possible for your users.
To attract even more businesses, you can integrate your SMS tool into an email automation tool. This way, they can send, receive, and manage their emails and SMSs using a single platform. Remember that businesses want the convenience of using a single tool for everything, and yours can provide that.
Customer Relationship Management Service
Customer relationship management goes hand in hand with whichever marketing strategies or campaigns you run. You need to know your customers and their details, be able to edit these details, and run campaigns from a single dashboard.
A CRM can also help businesses collect customer data from different marketing channels to understand them better. They can then use this information for segmentation and personalization, leading to better marketing outcomes.
The CRM market is high and competitive. This means two things. First, getting even a small market share can be very lucrative. Second, the price per seat is often very high, meaning you might only need a few customers for a profitable business.
Research your competitors to see what they are offering customers. Once you understand their CRM tools’ features and benefits, create one that offers these and what your competitors do not. Doing so is a great way to capture customers who want something different or what your solution provides.
Online Video Editing Services
Video content marketing has exploded in recent years for several reasons. The first is the growth of social media platforms that support video. The second is research showing that users are more likely to engage with and more receptive to video over textual content. There is also the fact that people are making a lot of money posting videos, making video editing a service in high demand.
Building a video editing platform can be highly profitable for you. The good news is that you do not have to create the underlying software because you can find white-label solutions that can help. You only need to add your branding and you are good to go.
You can augment these services with video hosting services. Once people edit their videos, you can allow them to host them on your services. You can then allow them to embed the videos on their website or social media platform for their marketing campaigns. You can charge depending on the amount of storage space and bandwidth required to stream their video.
AI Virtual Assistant
Artificial intelligence has become very capable over the last year or two, and it will continue to improve as the years go by. The technology is so capable that you can use it to create a virtual assistant that you can package as a SaaS.
The assistant can handle tasks such as answering questions on social media, posting content, replying to comments, sending messages, and reminding customers of important calls, emails, and events.
Creating this service is easy because numerous tools and online tools can now help with that. However, be careful when choosing a tool or platform because some businesses charge you for it before you charge your customers.
If you want this to be a solid business venture, get someone to build a custom solution for you.
SaaS businesses are taking off as businesses embrace digitization and the technology for creating software becomes easier to use and readily available. Before building such a business, research your potential customers, competitors, and business viability to ensure you enter a niche that would be right and profitable for you.
