Strive Fitness Club construction underway in Thatcher

Contributed Photo/Courtesy Strive Fitness Club: Strive Fitness Club owners, from left, Mitchell and Heather Goodman, announce the beginning of construction of their new business along U.S. Highway 70 in Thatcher.

A ground-breaking approach to family functional fitness begins downtown construction 

Contributed Article/Courtesy Strive Fitness

THATCHER – Strive Fitness Club, the innovative concept of Heather and Mitchell Goodman, is currently under construction in the heart of Thatcher, at 3200 W. Main St., between the Beehive Home and the FMI Training Center. The gym launches at the beginning of 2022 and is the product of more than two years of concept design, proprietary fitness programming, and is entirely investor funded and independent owner-operated. 

“We’ve re-imagined the family wellness paradigm, and are offering a natural, healthy approach to working out for busy families in the Gila Valley. We want to welcome all ages and fitness levels and create a community of support for truly healthy living,” said Heather Goodman, the creator of Strive’s unique brand. 

Contributed Photo/Courtesy Strive Fitness Club: The new gym is expected to open in 2022.

Strive will feature a clean, modern feel that emphasizes a naturally clean environment. Workout space will hosts state-of-the-art equipment and programming usually housed in big-box franchise gyms now redesigned for a smaller footprint. Strive is co-branding and sharing space with Lively Juice Company, a new startup that provides a fresh-pressed juice bar with proprietary recipes by doctors and a Master’s of nutrition to offer healthy alternatives to caffeinated pre-workouts and provide recovery support. Additional amenities make the space multi-functional, family-friendly, and accessible to users of all fitness experience. Monthly memberships with expanded-hour access and a variety of amenities will keep workouts affordable and convenient. Pre-sale discount memberships are available soon by following the brand on Instagram @strivefitnessclub

Drs. Kaleb Valdez and Bridger Cutler are also part of the Strive team and have studied functional fitness and wellness at the graduate level to create tailored training programs for early beginners to advanced athletes. The gym also employs community trainers and fitness experts offering classes in a variety of disciplines. Dedicated, experienced staff make entry or return to fitness safe, effective, and fun. A half-court basketball gym, a yoga studio, and classroom space will complement the workout area. 

“It seems that every major brand has the healthy, all-natural alternative these days,” said Mitchell Goodman. “Strive Fitness is to gyms what Whole Foods is to grocery stores. We want a place that is fresh, clean, and conducive to family fitness. I’m excited to show Thatcher what is possible.” 

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