Mt. Graham Safe House to compete for $100,000 grand prize in the fifth annual Allstate Foundation Purple Purse® Challenge

Jon Johnson File Photo/Gila Herald

Support MGSH in their mission to support victims of domestic violence and improve facilities and services for victims, by donating through Oct. 31

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MGSH is one of nearly 300 domestic violence organizations across the country participating in the 2018 Allstate Foundation Purple Purse® Challenge, which runs Oct. 2-31.

Now in its fifth year, the annual friendly fundraiser, which coincides with National Domestic Violence Awareness Month in October, helps state and local domestic violence organizations deal with funding gaps. On a single day in 2017, more than 11,000 calls for help from domestic violence victims went unanswered due to the lack of nonprofit resources and staff to address the victims’ needs.

Funds raised through the Allstate Foundation Purple Purse Challenge by participating nonprofits will go toward providing life-changing services for survivors and their families, such as financial aid and empowerment, emergency shelter and child care, and food and transportation.

To support MGSH  visit the Allstate Foundation Purple Purse Challenge website,, and donate.

“The Allstate Foundation Purple Purse Challenge is a crucial fundraising initiative for our organization as the donations are vital to our efforts to help as many victims and families affected by domestic violence as we can,” said Mt Graham Safe House Executive Director Jeanette Aston. “With the collective community rallying behind our organization now and throughout the year, it also shows survivors that they’re not alone in their journeys to break the cycle of abuse.”

In addition to the money organizations like MGSH raise on their own, The Allstate Foundation has dedicated nearly $800,000 in incentive grants. There will be daily and weekly fundraising challenges, and at the end of the Allstate Foundation Purple Purse Challenge, the nonprofit that raised the most in their division as determined by operating budgets, will receive grand prizes up to $100,000.

Jon Johnson Photo/Gila Herald: Mt. Graham Safe House representative Sherry Cluff supports the #metoo movement during a march.

To support the nonprofits’ fundraising efforts, tennis champion, philanthropist and Allstate Foundation Purple Purse program ambassador Serena Williams, designed a limited-edition purse – a suede and leather purple backpack. MGSH will hold a drawing at the end of the fundraiser,  and each $10 donation will earn the contributor one entry into the drawing for this purse. In addition, while supplies last, those donating $100 or more will receive a free T-shirt and those donating $50 or more will receive a purple purse charm.

“A purse is symbolic of a woman’s financial domain. We’re thrilled Serena Williams embraced this idea when she designed this practical, everyday bag for the 2018 Allstate Foundation Purple Purse campaign,” said Vicky Dinges, Allstate’s senior vice president of corporate relations. “We’re confident this year’s purse will encourage even more people to get involved and support the participating nonprofits.”