Pima to update ‘Welcome to Town’ billboards

Jon Johnson Photo/Gila Herald: The Town of Pima chose this version to update its billboard on its west side seen as traffic heads eastbound. The current billboard is in a dilapidated state.

By Jon Johnson

jonjohnsonnews@gmail.com

PIMA – The billboards welcoming visitors to the town of Pima will be refreshed.

The billboard on the town’s west side at Cottonwood Wash is dilapidated and in need of repair. While initially thought to need its sheathing replaced, the sheathing can be repaired for $200-$30 after inspection, according to Town Manager Vernon Batty. 

Jon Johnson Photo/Gila Herald: The town’s current billboard on the west side is in a dilapidated state.

Previously, Melissa Smith approached the town about updating the signs and provided mock-ups generated by Marley Grant. After review, consideration, and input from residents at its Tuesday meeting, the Pima Town Council unanimously chose the most popular version with the “Welcome to Pima” lettering in white.

Town Manager Vernon Batty told the council that it will be under $1,000 to have the mock-up printed on a 12-foot-by-20-foot banner for the billboard. 

The billboard on the town’s east side currently honors its high school’s back-to-back state championship girls’ basketball teams from 2021-2022. 

Jon Johnson Photo/Gila Herald: The town’s billboard on the east side currently honors the 2021-2022 back-to-back Pima girls basketball state championship teams. The billboard will be updated to honor this year’s boys’ championship team, with the Smith family paying for it.

With the boys’ basketball team winning the state championship this year, Chris Smith asked if the billboard could be updated to reflect this year’s boys’ team if they paid for it. Chris and Mellisa’s son, Tanner Smith, was a starting guard on this year’s championship team. 

Batty and the council agreed that if the school keeps winning state championships, they can continue using the east side billboard to update it with the new championship teams.